Designing a Cinematic Website for a Healthcare Marketing Agency
Mediflixx is a B2B healthcare marketing agency in Durham, North Carolina that films the people who use its clients' medical technology and runs HCP-targeted campaigns around those stories. We redesigned the website in Figma, from the homepage to the Marketing, Video and About pages and six marketing service pages.
The Challenge
The Mediflixx redesign involved several critical challenges, including:
Mediflixx sells both documentary-style video and full-funnel healthcare marketing, and the old site made visitors work to see how the two fit together.
Medical technology marketers want evidence before they book a call, so real client films, recognisable brands and results had to sit close to every claim.
The site had recently been through an SEO update, so the new structure had to keep every ranking page address while reorganising the menu.
THE SOLUTION
Our team delivered a premium, story-led design by addressing these challenges through:
The homepage opens on the agency's own trade show footage, with a bold headline and a sound-on play control, so the work speaks before the copy does.
We replaced the dated navy, blue and red with deep navy and a vivid orange, paired with clean modern type, and applied it across ten page designs.
Marketing, Video and About became clear parents with six service pages beneath Marketing, linked through the menu and footer in a clickable Figma prototype, with an HTML preview for the scroll and motion effects.
The Results
We delivered a design system that makes Mediflixx look like the premium agency it is.
10 Page Designs
covering the homepage, Marketing, Video, About and six service pages.
2 Weeks
with every page linked into one clickable Figma prototype.
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